LinkedIn outbound engine for a B2B SaaS team
Rebuilt the outbound motion from the ground up: tight ICP segmentation, a peer-to-peer tone instead of a sales pitch, and message architecture that adapted to each segment's real objections.
Digital marketer / Bangkok, TH
I'm Jeph — SEO, CRO, PPC, and B2B lead generation for growth-stage companies across Southeast Asia, Australia, Europe, and the US. No jargon. No filler slides. Just campaigns that pay for themselves.
About
I'm Jeph, working under the name Jephonius. I've spent my career in the gap between marketing and revenue — the place where a nice-looking campaign either turns into booked calls, or it doesn't.
I work hands-on across SEO, conversion rate optimization, paid advertising, and outbound B2B lead generation, usually embedded directly with founders and small teams rather than behind a layer of account managers. Clients are based across Southeast Asia, Australia, Europe, and the US.
No recycled playbooks. Every engagement starts with your actual funnel, your actual buyers, and works backward from there.
Selected work
Rebuilt the outbound motion from the ground up: tight ICP segmentation, a peer-to-peer tone instead of a sales pitch, and message architecture that adapted to each segment's real objections.
Placeholder case study. Swap in the details: starting position, what changed (content, technical SEO, links), and the result over what timeframe.
Placeholder case study. Swap in the details: what you tested, why, and what the winning variant changed about the funnel.
Services
Search experience optimization — technical SEO, content, and on-page UX treated as one system, so pages rank and convert instead of just ranking.
PPC campaigns across search and social, built around a real target CAC and reviewed weekly — not launched and left to drift.
B2B lead generation over LinkedIn and email: ICP segmentation, message architecture, and a tone that reads like a person, not a sequence.
Structured testing on the pages that already get traffic — the fastest lever most sites have and the one most often skipped.
Writing
Social proof
"Add a real testimonial here — a specific outcome lands better than a general compliment."
"Add a second testimonial here — ideally from a different type of engagement."
"Add a third testimonial here — keep it short, one or two sentences reads stronger."
Stack
Contact
Tell me what you're working on and where it's stuck. I reply personally, usually within a day.